• When people buy luxury products like new cars they don't do it based on information like this, they do it based on what they "really want" which tends to boil down to advertising, brand identity, self image etc.

    Occasionally they say something like "I loved (the object or brand) as a child" which honestly just means they were exposed to advertising and branding as a youth and want to feel young again.

    There's no point trying to look deeper than this.

  • I guess its the same as Range Rover and Land Rover who are the only manufacturer with a worse quality record than Tesla...people still want to own them.

    I understand the desire to own something you really want despite it not being suitable/practical. We've probably all been there on bikes and wheelsets, right?

    Its quality compromises I don't get.

    I'm a watch collector. I wouldn't blow tens of thousands of pounds on a watch that is known to have quality issues. If a maker made one lemon model, I'd want to wait until the new model had been out in the wild for a while before trusting them again. The same applies for a car. I think Tesla are awesome...but I wouldn't want to spend tens of thousands on something that has a record for bits breaking off it.

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