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I thought they got bought out by Cannondale (Cycle Sports Group?) with Fabric (same people as charge) part of the deal a few years ago now. The ex-head of charge now part of Cannondale design team and assume they got the rights to the name as part of the deal, put it on ice and have relaunched it as a e-bike brand now. Like you say suitable name.
Someone else almost certainly knows more thank I do.
Fforiwr
Woah, just been on the website, when did this happen? guessing they just got bought out for the suitable name or something?