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Completely get all of this, and it's a frivolous purchase I know, but I think I'm going to love it. I did actually ask them what tubing they use - they said it's unchanged from the last version and sent me rather a nice
cataloguelookbook, which I hadn't seen before. Front triangle and head tube are Spirit and Spirit HSS, chain stays are Zona and seat stays Life.
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LeBlaireau
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@Belagerent PDF watch
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to sell expensive stuff to men you don't need to really sell the lifestyle, you need to describe it in explicit detail so they feel they're making an objective purchase for skills and tools, as opposed to elegance or beauty, be it describing the properties of a tig weld, explaining how chromoloy was actually an inspired choice due to its rugged properties, the sacrifice of weight in exchange for life long endurance and dent protection, how braze ons were selected due to mathematical equation base on how much someone will value their inability to do what is essentially drilling a hole.
I reckon as a start up bike company you'd get further not taking any pictures of the bike, only releasing technical spec sheets and copy written by an advertising grad in the style of what a "25-50 year old male who cannot metal work or engineer, likely works in tech" thinks engineering methodology looks like, than flying round the world and taking a picture of your bike on the side of some cliff.
throw in some "no bs, all product" direct to consumer bait and have a community gagging for it , absolute brew punk gen X bait. The final flourish being being the tyre clearance of the bike in bold 45pt font, underlined as an Instagram post.
i bet some of you sick fucks are getting off on this as just a concept.
edit:
i'm livid
amey
Maj
i agree that steel is a goer, in 95% of cases it will be just as fine as any other, all my bikes are and my forks are QR
but a genesis croix de fer 725 is about half the price, a 853 a little less, a croix de fer Titanium is 2300 rrp. a colombus fork is bang on average when it comes to forks, and chris king headsets are just there to hold bearings aren't they ?
its just noticeable that standerts pricing has increased in the space of 2 years. good for them and the buyers, better looking bikes ready for this years deluge of handlebarbags.
:)