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@bespokec
Lets be honest, Lachlan will generate 100x more coverage for EF smashing us lot than he will finishing 97th in the Tour of Utah....
And as you say, other teams will see the same thing
And then in 5 years Lachlan will finish 21st in Badlands as Egan Bernal wins it, and Get no exposure and so the process begins again !!!!