Nope - that's the point. It's an identical cost to pay monthly or buy the console outright.
You also own the console at the end of the 24 months...
This will get me upgrading sooner rather than much later, I'm still pretty happy with my Xbox one but with deals like that it kinda just makes it easy.
29*24 = 696
Console is £449 and 24months of ultimate is £240 so basically the same price combined? Or am I missing something.