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A lot of stuff pre-referendum seemed to be "Fuck it, remain is going to win anyway, why bother putting the effort in".
aggi-
Well, that's what some people said. Which is not smart, considering all the anti EU propaganda. Never underestimate your enemy or stupidity and all that.
At the same time, every time the risks and contradictions were pointed out it was "EU bad, UK rules the waves" and "Project Fear".
Perhaps a positive campaign pointing out the UK basically offered a lot of great ideas (common market) and got many ideas signed off and has lots of influence in the EU may have worked.
But I don't know, as some votes were also "screw the Tory votes". It might have, as it was so tight. But the main leave campaigns (less so the smaller lexit/flexit ones) never cared about facts or constraint of fear/anger.
I mean, once the "vote leave cos turkish immigrants" posters went up, it was kinda clear what the game was gonna be...
JWestland
Was none of that brought up in any TV debates?
The tiny issue of the UK border in Ireland wasn't discussed much.