Coffee Appreciation

Reminds me of this:

The Hoover free flights promotion was a marketing promotion run by the British division of the Hoover Company. The promotion, aiming to boost sales during the global recession of the early 1990s, offered two complimentary plane tickets to the United States—a round trip per person—to any customer purchasing at least £100 in Hoover products. However, Hoover had been experiencing dwindling sales as a result of the economic downturn and a sharp increase in competing brands, and was not prepared for the consumer response to the promotion. The resulting demand was disastrous for the 84-year-old company. Hoover's response to these multi-million dollar losses was to cancel the ticket promotion after consumers had already bought the products and filled in forms applying for tickets. Reneging on the offer resulted in protests and legal action from customers who failed to receive the tickets they had been promised. The campaign was a financial disaster for the company and led to the loss of Hoover's Royal Warrant after a 2004 BBC Documentary. The European branch of the company was eventually sold to one of its competitors, Candy, having never recovered from the losses, the promotion and the subsequent scandal.

https://en.wikipedia.org/wiki/Hoover_free_flights_promotion