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@J0nathan
Dettol's latest outdoor campaign is getting rightly crucified on Twitter this morning. I honestly don't think I've seen such bad ad copy in my life. Anyone else missing 'hearing buzzwords', tho?
https://twitter.com/helloalegria/status/1301290315593191426/photo/1
This isn't a case of 'so bad, it's good', but is it a case of 'so bad, it works'? I mean, how else would you get that amount of exposure for a cleaning brand outdoor campaign? Clever/risky if they angled/anticipated for it. I suppose it would come down to whether, in the purchasing decision making for Dettol vs whatever else, is basic brand awareness worth that much more than brand perception?