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I thought it meant it says on the outside what the item is. Might just be a printed label. If you think someone might intercept it for that reason or you don't want your addiction to be public you might choose to conceal it.
I know Amazon delivers a lot of stuff but they have done some really stupid things with records in the past. Good thing is they replace items easily enough. Some people have maxed out their right to return vinyl and ended up being blocked from buying it on Amazon. So be careful if anyone approaches you to buy vinyl for them from Amazon, it could be a banned junkie :)
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After a bit of searching, it appears to be this, which looks fine
https://www.amazon.co.uk/Amazons-Vinyl-Packaging/b?ie=UTF8&node=8610081031
Does anyone know what "Item arrives in packaging that reveals what's inside. To hide it, choose Ship in Amazon packaging at checkout." means for vinyl bought on Amazon?
Sounds as though the record is delivered without packaging, unless you specify otherwise and they'll put it in a box?