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There’s all sorts of funky marketing tactics going back decades. Sometimes I think Rolex is more of a marketing company that makes watches. I do wonder how much of it is within the brands’ control, how much they are responding to it and how much is a happy accident.
Just checked my Euromillions and unfortunately I can’t now justify applying for the price of this :(
J0nathan-
I get the marketing point to some degree, but the counterpoint to that is that I have spent the last 20 years of my life analysing the impact marketing has on brands, admittedly not on watches, but in pretty much any other brand in the world. And one thing that is universally true is that marketing only gets you so far, if you don’t have the product, aftercare, pricing and distribution then in the long run you have no chance.
Sam_w
I’ve never got the point about certain brands being overpriced, surely the market dictates that? If Omega were overpriced, people would not buy? Or is it about the perceived quality vs actual quality?