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I would say better kit than most, absolutely. And prices all-round have risen to match Rapha somewhat.
A big appeal of Rapha a decade back was it was ‘tasteful’ looking in a world of replica team jerseys (along with being UK specific in weight of fabrics and practicalities).
A brand like Santini or Castelli / Sportful (for example) have always made comparable kit ... ok ... I’d actually say better kit ... it’s just not always looked as nice. Santini’s 2020 designs (to my eye) look great.
miro_o
Having tried other people’s kit, I’d argue that Rapha still make better kit than other people. All very well making a good looking jersey, but there aren’t many people who make kit as good IMO. And those that do charge the same amount...