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I would say better kit than most, absolutely. And prices all-round have risen to match Rapha somewhat.
A big appeal of Rapha a decade back was it was ‘tasteful’ looking in a world of replica team jerseys (along with being UK specific in weight of fabrics and practicalities).
A brand like Santini or Castelli / Sportful (for example) have always made comparable kit ... ok ... I’d actually say better kit ... it’s just not always looked as nice. Santini’s 2020 designs (to my eye) look great.
It’s interesting being out of cycling for a few years, now coming back and seeing that everything just looks like Rapha now. ‘Clean’ etc etc, with a little typography and tasteful choice colours. Rapha have really lost their selling point. There is a lot less terrible looking stuff about than 5 years ago.
There’s room for a resurgence in some stuff with character or flare I think.