OK, on their website it's UCGothicRegular. So custom, and neither Helvetica or Univers.
Oh ok. Makes sense.
The heavy o isn’t round like Futura.
Sigma's own branding uses Futura, or a derivative, though.
I think I've got a hernia from lifting my Adrian Frutiger - Typefaces. The complete Works from the top shelf, to peer at Univers design sketches.
@miro_o started
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OK, on their website it's UCGothicRegular. So custom, and neither Helvetica or Univers.