Stylish cycling kit

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snoops

Anyone know who designed it? Must’ve been an agency, surely. Impressive for an online retailer in-house brand.

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miro_o in reply to @snoops

My boy Adrian Frutiger 🤙🏻

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snoops in reply to @miro_o

Lol. I spent many a year with Univers. lovely stuff
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chez_jay in reply to @miro_o

Pretty sure it's Helvetica, not Univers. Which is shame. Check the tails on the 'a' and 'u', they are vertical. Also the x-height.

Edit: Did I imagine Helvetica tails on the 'a' and 'u'were vertical? I don't know now. Need a bigger sample...

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