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A few years back you couldn't give mid-Century houses away. Ours had been on the market for a couple of years before we got it- mind you it was mostly original so needed a fuck-ton of work - but was before the boom. The layouts are (generally) so much nicer to live in than Victorian, but people were put off by the look of them for a long time. Part of the reason for the bigger increases in value in recent times.
Making them all white is a bit of a cop-out IMO - because they are plainer inside feature-wise, they need a bit of zing.
They look dead nice too.... I feel its such an underrated era of architecture by most. Size of rooms and corridors is always decent compared to "period" places and that roof terrace on the place you are looking at has so much potential.