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They are essentially briefed to 'be nice' as a counterweight to the harsh realties of financial markets.
Maybe (but i'm not completely convinced)
I've never found that "being nice" was a feature of any of the govt agencies I've been involved with. Generally, the opposite.
I'm a long time customer of both Barclays and Nationwide, and been quite happy with the service I've received from both. I have considered ditching Barclays on ethical grounds, but they are better at some things than NW.
Who has the scale and the cosy relationship with her majesty's finest?! They are essentially briefed to 'be nice' as a counterweight to the harsh realties of financial markets.