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Car firms trying to make money by dragging kids into advertising a "family car" that weighs two tons and does 200mph.
The language in their apology is a bit strange:
spindrift
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Agree on the odd use of "weakest traffic participants" (I can only assume that kids were deemed too passive for them to be referred to as 'road users' in this instance?), but why the need for quotes around "family car", isn't it just an upgraded Audi A4? Isn't including kids in "family car" advertisements pretty normal?
mmccarthy
Meh, it's a kid leant on a parked car outside a house.