Meh, it's a kid leant on a parked car outside a house.
Car firms trying to make money by dragging kids into advertising a "family car" that weighs two tons and does 200mph.
The language in their apology is a bit strange:
@snottyotter started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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Meh, it's a kid leant on a parked car outside a house.