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In cooking, it’s said that a recipe has no soul, that the chef must bring it to life using their own deft hands and sensory awareness. If one can allow that a well-functioning bicycle is the result of a specific recipe, then the wheel is certainly an integral part of the feast. In today’s era of fast-food-style commerce and consumption thereof, it’s a pleasure to sit down with intention and attention to bring a wheel to life. Rolling threads into spokes, prepping the ingredients, and finding a balance between opposing forces holds a certain ritualistic space. The high-end blingy wheels are of course fun, but the most satisfying thing is when a recreational rider who commissions a modest hand-built wheelset comments on how “alive” their bike feels—truth that everyone can appreciate a good slow-cooked meal.
I think the justification is in here somewhere? ? ?
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Belagerent
I think they use "it'd be impossible" as justification to buy some handbuilt wheels. I may be hard of reading though.