You are reading a single comment by @chez_jay and its replies.
Click here to read the full conversation.
-
He exemplifies suffering for cycling.
RAPHA VALUES
At Rapha our employees are typified by four key values we look for when hiring:
Love the Sport – Make it part of your life.
Inspire Others – Lead by example.
Suffer – Good enough isn’t.
Think for Yourself – Be proactive, alwaysIf they're really Mottram's values, then perhaps Pantani is his personal Jesus?
Even the most cutthroat companies I've worked for didn't actually put 'suffering' as one of their values. It's pretty bizarre.
chez_jay
although I dont agree with the optics of this (or give a shit) can someone explain Rapha's sycophancy of Pantani?