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no, for publicity. or clout as the kids say these days.
otherwise, they probably wouldn't have used a wire-bead 2.25" 72 tpi tyre, that weighs almost 3 kg a pair; you can buy 3-inch-plus 29" tyres.
chez_jay-
They do recognise that here though:
The wheel size is essentially a unicycle standard. There are literally only a few people making rims and only one tyre manufacturer for serious off road use. The technology in tyres has definitely not filtered through to 36er tyres just yet, and it’s one of the concerns we have when wanting to take this into some of the remotest, most inhospitable areas on the planet.
Verbs_&_Nouns
So it's ugly af just for sake of?