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Unsurprisingly, that decision was down to the bean-counters figuring how they could maximise bums on seats for a given square footage of cabin floor space.
And it had the opposite effect of driving people to other airlines. Not least of all because the soft product was worse than the rivals too. There's the weird situation that the new BA business class hard product is more luxurious than the current BA first class hard product. Not sure how they are going to square that with their more well heeled customers who basically make the plane profitable.
Stonehedge-
Apropos of nothing in particular, over the few months I worked on that job at Heathrow, a number of interesting facts came to light:
Number of parking places BA owns at Heathrow = 4. Everything else, they rent.
I guess if it isn't flying, it isn't making any money.
Concorde, when parked up in the hangar adjacent to a 747 is absolutely tiny.
80% of workshop space in the hangar is dedicated to overhauling landing gear.
I guess if you are throwing ~300 tons of aircraft at concrete on a regular basis, that makes sense.
JurekB
Frankly, I'm amazed that it is still like that ( I can only imagine they've been updated several times since I worked on them). It was such a glaringly obvious mistake when we were working on them. Getting BA's execs to make a firm decision on anything was another story of hilarity. They're all so highly paid (or were) that no one is prepared to put their salary on the line by (possibly) making the 'wrong' decision. Bunch of faffers.
ETA - Unsurprisingly, that decision was down to the bean-counters figuring how they could maximise bums on seats for a given square footage of cabin floor space.