Just need to get the Alpha male douchebags all over the 'gram to start posting pics of cammo masks in their Every Day Carry next to their 9mms and bowie knives.
We can also add an alufoil radiation blocking one with "genuine Faraday cage" for the tinfoil brigade, then we add a herbal infused hand woven thick hemp one for the anti vac mums ;)
I loved that shows in my younger days :D
Maybe there's some "tactical mask" for types that think masks look weak, with a built-in swiss army knife and alarm.