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Frankly, I'm amazed that it is still like that ( I can only imagine they've been updated several times since I worked on them). It was such a glaringly obvious mistake when we were working on them. Getting BA's execs to make a firm decision on anything was another story of hilarity. They're all so highly paid (or were) that no one is prepared to put their salary on the line by (possibly) making the 'wrong' decision. Bunch of faffers.
ETA - Unsurprisingly, that decision was down to the bean-counters figuring how they could maximise bums on seats for a given square footage of cabin floor space.
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Unsurprisingly, that decision was down to the bean-counters figuring how they could maximise bums on seats for a given square footage of cabin floor space.
And it had the opposite effect of driving people to other airlines. Not least of all because the soft product was worse than the rivals too. There's the weird situation that the new BA business class hard product is more luxurious than the current BA first class hard product. Not sure how they are going to square that with their more well heeled customers who basically make the plane profitable.
One of the most perplexing business class design decisions ever...BA to this day are the only operator currently flying with business class seats where you need to step over other passengers to get to the bogs. Or pour coffee over other passengers if you are staff.
They lost a lot of customers over that decision.