Gravel / Gravé / Gnarmac / Groad / ATB

I think you'll find that it's Modern Road, and not Gravel. The marketing is certainly Gravel-flavoured though:

We don’t see road bikes as delicate machines meant only for putting watts into and receiving speed from. They’re an extension of our soul, of the way we want to see our worlds, and the lives we want to live [continues]...

That doesn't even make sense. Expanding:

1. Road bikes are an extension of our soul
   
2. Road bikes are an extension of the way we want to see our worlds
   3a. Road bikes are an extension of the way we want to live
   or 3b. Road bikes are the way we want to live