I suspect it's mainly because, for the UK, it's just not very good. The only thing it really has going for it is the branding and the UK doesn't have the same culture of novelty credit cards as the US.
It'd be superb if it was free
They do 2% cashback in the US
But I don't think it'd be profitable for them to do that here
It'd be superb if it was free
They do 2% cashback in the US
But I don't think it'd be profitable for them to do that here