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Never used it. I would be interested who makes it and what it's best at though.
Benjamin Moore is an American brand that's worth trying. They have outlets in the uk now. I tried a tester of theirs and was very impressed. Just not had a job/client that called for it yet. I might try some for my own place to get a feel for it.
Here's kind of my list of paint by brands :-
Leyland are pretty decent if you want something cheaper
Dulux Trade for special finishes like diamond emulsion in hallways
Little Green/Craig & Rose wood work
Little Green walls where there's little contact
Mylands walls
EICO ceiling paint (yes, special paint for the ceiling!)
EICO porcelin for cupboards and shelves. (occasionally the whole room)Top tip for painting walls in London is wash the existing walls with sugar soap first. That might save you having to paint 3 coats of emulsion.
I should add that primers and exterior stuff :-
Zinsser 123+ or cover stain if required primer
Zinsser All Coat for exterior woodwork and window cills etc.
I have done quite a few f&b exteriors and they have lasted very well. Otherwise Dulux weather shield.
many people swear by Frenchic - any thoughts on this?