The Vegan Thread

I've talked to quite a lot of people who've started vegan businesses, and especially on the food side most have had to work in cruelty environments to be able to get the finance together to run their own show. This has now changed a bit, as there are so many more vegan businesses around, but it used to be a case of 'beggars can't be choosers'. Knowing Eamesy, he'll make the right decisions and he'll get there one day, but impatience is the quickest route to failure.

As regards motivations for veganism generally, the right insight and motivation is just hard to come by. What's generally easy to come by is the negative stuff--pictures of horrible suffering, things that make people feel guilty--, but the way we work, just eliminating that from being on your conscience doesn't make for a long-lasting, sustainable, and positive motivation, it just means a cancelled-out negative. Many, if not most, people who've come to veganism that way don't tend to last long. They need to understand that it's unremittingly positive without any downsides, that they won't miss anything delicious, and that it's the only way to be, really (although in a generation or two, old vegans may perhaps end up getting barracked by young fruitarians--well, you can dream, and I'd be quite happy if our generation achieved more veganism even if it later turned out that fruitarianism is better).