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h2o
I thought the issue with the messaging around masks is that everyone, the WHO included, was worried that there wouldn't be enough PPE for front-line medical staff until global production capacity had stepped up, and so they downplayed their benefit. Now that there's more capacity and more availability, they're changing the messaging.
Yes, it has probably undermined their credibility a bit. But given the stupid run on toilet roll in the Anglosphere, I don't think it was a bad move.