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On the one hand there is the 'women have integrated the male gaze into their aesthetic aspirations and that is unhealthy' argument - aka the inescapable fascist beauty standard. On the otherhand is the 'women are still working for acceptance of their chosen looks and many of them feel empowered (personally and financially - and what is more powerful than money) by deciding to embrace cosmetic surgery and new beauty trends' argument. I'd say Ariana Grande is a good example of this complexity.
All I really meant is men (including me obvs) judge how a women decides to do herself up at their intellectual peril.
People who do this aren't trying to look natural, they are trying to look idealised. There is a subtle but important difference.