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From what I've read their dealer support has been woeful and is more the reason of their decline, than prices or consumer preferences changing.
Why would dealers bother with a brand which consumers don't want because its pricing is out of proportion to perceived value?
Time clearly set out in the beginning to be a direct rival to Look, but simply never achieved the scale to be that. Now whenever Rossignol gets passed around the market, the new owners find Time at the bottom of page 94 of the contract are like "Oh, you're here too?"
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They had 90s clearance well into the late 00s and they've been bought by an e-bike company. I wouldn't hold my breath...
gbj_tester
Lolo
@timmah!
Ive been dreaming about buying a time for 5 years at least - putting a bit away regularly from after-hours project stuff. Hopefully they stay around and come out with a bike that fits 28 or 30mm tyres. Changing pedals would suck too.
From what I've read their dealer support has been woeful and is more the reason of their decline, than prices or consumer preferences changing.