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VV does store a subset of the data it scrapes, so he still has a data storage problem to solve.
My guess is that if he allows direct upload of data to VV then Strava will see it as competing and otherwise against their 3rd party app T&Cs and pull the plug on VV's access to Strava's API. The majority of people that use VV aren't going to start uploading to both VV and Strava and so VV will just lose a huge percentage of its customer base.
Yeah, I don't mind that but I don't really want to upload all my stuff to strava just for another app to scrape it. Would prefer it was contained in VV. I guess that data storage aspect would get a lot more troublesome for VV guy. Maybe I should just start getting maps and doing the highlighter pen thing :)