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  • I managed to pick up some cream buns from a wholesaler for £1 each at the weekend, and I sold the lot for £5 each. That's a pretty good profiterole margin.

  • I paid £200 for a bike fit from an ex-pro the other day and he simply adjusted my saddle a bit. I said I wasn’t convinced the £200 was worth it. He said you can’t underestimate the pro-fit margins

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