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I have marauding kids so my lawn is a) fucked and b) frequently trampled, so I tried adding wildflower seeds to the less traffic-heavy areas. The area where I just chucked the seed down nothing grew. I tried another bald patch where I put the seed down and followed up with a light covering of compost, and that area now has a bunch of little flowers on the go. If I was to do it again I think I would give the lawn a good mow first (as allergic as I am to mowing, both literally and metaphorically), before seeding and composting.
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Your best best is probably white clover where there's heavy footfall, but you'll want to mow the flowers so the kids aren't walking over bees all the time, will improve the spread as well and as a legume it will fix nitrogen from the air and improve the soil quality. Throwing a few wildflowers in the borders will probably work, but otherwise they'll just get trampled/picked.
Has anyone tried sowing wildflowers into their lawn? My lawn is a bit of a mess after a winter of wet and neglect and a dry spring. Despite much overseeding and patching up it's still pretty thin and patchy. Decided I'm not a fan of golf club lawns anyway and to give some mini-meadow action a try. Hoping the wild flower seed I ordered turns up while we're enjoying the rain so I can get it it sowed. Anyone else tried this?