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@CYOA
Any Google Ads bosses here?
Realised I've never actually advertised what I do and figure it may be worth a crack.
Our site is built with wordpress, originally heavily customised from a template but now nothing much is there from the original source.
I've just set up a pair of smart campaigns (differing content to start testing against each other) and when I type in "x-industry x-location" and see the ad served, what should be a simple 'headline 1, headline 2, headline 3 | description 1, description 2" ad instead serves me:
"headline 1, 2, 3 | description 1, 2 | link to another page that doesn't exist on the site with description I've never written".
I've since learned that smart campaigns seem to do their own testing and will generate content (nightmare fodder if ever there was). And while I can understand generating irrelevant copy, where the fuck are these links coming from? The formatting is ugly as hell and the links are dead - just 404s. The content has never existed on the site so I'm at a loss as to what's going on.