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@dglshrn
It's absurd really. The Fat Lad/Lass at the Back thing is interesting as it's more body positive, but there's still that element of shaming/making a thing of it. The machines for freedom stuff highlights how it can be done well, in a more positive way.
I have a friend who works in a senior position for a well respected outdoors brand and she said it's a reality that brands can't afford to offer as wide a range as they'd like to, because it just isn't profitable. Whether it's a chicken and egg thing, I don't know.
There's a long way to go until cycling is in any way representative of society as a whole, but even among all the other brands being restrictive about how and to who they market their products, La Passione stick out as absolutely fucking terrible. If their instagram is anything to go by, they also don't seem to have got the gist that people might find their current campaign a bit absurd. I would imagine most brands would respond more quickly with an amendment/apology/'We'll do better'.
It's definitely influenced my decision about where I buy my next jersey from.