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Agreed. I'd prefer to put the money into sound quality and noise cancelling. But yeah, it seems touch controls are "the thing".
You'll probably get used to it tbh, but I can imagine it's frustrating.
Today I managed to enable aptX streaming on my old MacBook which gives me higher quality streaming to my terribly - named MixCDer MS301 over-ears. They're actually real good since I've added some aftermarket plush ear cushions...
I've heard that sort of thing is an issue with touch control generally. It's just a bit awkward to make the gestures on the earpiece.