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Oh, purely the styling. Especially the size. A lot of the other 5s are quite large and/or a bit lacking style-wise. Though the finishing on these does seem to be pretty decent as 5s go.
These ought to be found cheaper, still not really sure where the SKX-esque 5 Sports have come down to in terms of price here. They sell for peanuts in the States.
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@howard I thought the difference between these and the ones lower down the chain was that these had the hackable/hand wind 4R36 movement? seems like its a step up from the 7S26 in the SKX series.
Out of interest, what does this offer that the other sub £150 seiko 5s do not? Loads on eBay around the £100 mark. £200ish seems like a difficult price point.