Hub choice used to be very limited so only way to get exactly what you want (and cheaper sometimes). These days you can get most hubs and spoke options so there's not much benefit.
Also upgrading existing wheelsets.
@onyerbike started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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Hub choice used to be very limited so only way to get exactly what you want (and cheaper sometimes). These days you can get most hubs and spoke options so there's not much benefit.
Also upgrading existing wheelsets.