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For me I think it might be what @inchpincher terms a "sofa watch". I'd never buy one, obvs. Even as an obnoxious lottery win watch I think a "plain" gold Day-Date would be more on point.
I just like that it's basically my OP36 but x 1,000,000,000.
A kind assistant removed a pavé dial Yacht-Master from the case once because my 8-y-o son was being sweet and asked nicely. The sparkle coming off it was just absurd. I don't even know what context things like that work in, outside of red carpet / Monaco poolside / millionaire charity dinners / who knows. Hm, guess I answered my own question there.
Would you actually wear it though? Diamonds are a step too far for me.