When Uniqlo first launched in Europe they they were the Japanese budget Gap and did green seamed selvedge denim up to something crazy like 44x29 and everything was super boxy fitting and cheap. The switch to ‘fashion’ came pretty late on.
Shame about uniqlo, their selvedge used to be a nice cheap stop gap jean, but now everything’s got stretch to it... funnily enough, a 45 year old man doesn’t want stretchy denim
When Uniqlo first launched in Europe they they were the Japanese budget Gap and did green seamed selvedge denim up to something crazy like 44x29 and everything was super boxy fitting and cheap. The switch to ‘fashion’ came pretty late on.