True! Classic example of engineers who do not ride bikes who thinks they have come up with a better solution and crappy marketing material.
This junk gets "invented" every few years. The Alenax was the most well-known, but I bet Kickstarter has a few variations in the graveyard.
https://www.sheldonbrown.com/brandt/alenax.html
@jodyonekenobi started
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True!
Classic example of engineers who do not ride bikes who thinks they have come up with a better solution and crappy marketing material.