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Could there be a aggregation feature? I'd happily get 1 email every 6 hours with all the reply's I've been in (it might ... cool off some of the heated discussions that have happened recently). Appreciate that the time-cost to you for fixing/changing might be more than the current increase in outgoings
It's the only notification system we have, it's reliable, cheap compared to alternatives, and means people don't have to be constantly online to see when conversations they are following have been replied to when they wish to know and potentially reply soon.
I mean... it works, we have a 99% deliverability rate, an open rate over 105% (people open some emails more than once!?) and server logs show it drives the majority of engagement.
So it's valuable, just temporarily much higher than before as people are engaging quicker (more notifications) and I've seen that the number of followed conversations is increasing (more people engaging with more stuff).
I'm fine with the costs rising if it's a valuable thing... the engagement clearly says it is. But if it's long-term costs rising then I'll engineer the costs to be lower, and if it's short / medium term costs rising then we'll absorb them but hope for a few more donations to soak it up.