• Struggling to the picture the politically disengaged reader who is so incensed by their chosen media sources coverage of classic Dom that they leave it for Breitbart.

    I mean, how many monthly uniques does Breitbart have in the UK? More than 100k?

  • I think this story could become less about who was involved and more about the choices that were made. Or at least that’s where they are trying to push it. It looks like the govt. and Cummings is trying to spin those choices to be about doing best for a child - that’s dangerous ground if you want to attack.

    I used Breitbart as an extreme example in the shift away from traditional media. Other less extreme but equally non-credible and partisan sources exist.

    I guess we will see!

  • The spin is desperation. The media is certainly becoming more fragmented. Where is this story playing out? Not on traditional media. And social is still in a wild west phase. It's like how Trump rides things out by pushing other narratives while bobbing and weaving. Not sure we have got to that stage yet.

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