Coffee Appreciation

Long time lurker...

I've got to disagree with you. This is just the first time he's been called out on it. He regularly dots his videos citing scientific method and facts either wrongly or just sometimes making it up. He states stuff with confidence and an air of superiority to make it seem legitimate and often it's just wrong. It's damaging, like in this instance it has the real possibility to damage the reputation of a company that has actually, unlike him, a level of scientific culpability.

I think it's lucky that he's decided to inflict himself only on the coffee world, if he decided to make videos about something other than coffee then he could be quite a dangerous communicator.

Sure, he's made a successful business out of roasting coffee but so have a lot of independent roasters. For everything else, I personally think he's a charlatan.