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Intrinsic qualities > perception of the brand
Having said that, I would rather be associated with an everyman watch, than a discount Rolex that has Lady Gaga, the All Blacks and David Beckham as 'brand ambassadors'.
What issue do you have with those people?
spunk_nautical-
None, I'm just poking fun because of the H Samuels reference. Seiko is middle of the road, but Tudor is as well atmo, and their brand ambassadorships don't dispel that view.
My broader point is that I don't really care about brand, I care about the individual watch. Because Seiko make some low end watches, it doesn't detract from their high end watches.
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Intrinsic qualities > perception of the brand
Having said that, I would rather be associated with an everyman watch, than a discount Rolex that has Lady Gaga, the All Blacks and David Beckham as 'brand ambassadors'.