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I'm not sure how far east they go but I used Dan James http://www.danjamesconstruction.com/ for mine. Mine was a bog standard conversion in a victoran terrace with no special requirements.
I was in general very happy with them and would use them again. Had some issues with the architect who I didn't particularly rate but it's possible I wasn't clear enough and they were sorted easily enough.
However, I know that @brokenbetty didn't have as smooth an experience with them although I think hers was a bit more complicated than mine.
I heard some worrying tales about Simply Lofts when I was looking so didn't bother with them.
I also got a quote from this guy http://www.loft-conversion-specialist.co.uk/ Has a decent reputation in the area but didn't use them so can't personally comment.
EDIT: I'd spend a bit of time on your council planning website seeing what did and didn't get approved, get an idea of possible size, inspiration for plans, etc. I found that very useful
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My mini review of Dan James a while ago:
https://www.lfgss.com/comments/14757225/
Basically quality of work great, project management shocking. They wouldn’t give us dates in advance (even as guidelines), then we’d get rushed to sort stuff eg they gave us less than a week to get the bathroom suite, brass work and tiles selected, ordered and delivered, then did f-all for weeks while the bath sat in our living room. I think the job was meant to take about 6 weeks and ended up at least 4 months.
Gut feel, a good loft company that’s had trouble trying to scale.
Am not having much luck using the search, although I know there have been many conversations about the following: I am looking for recommendations for loft conversion in London (East) We're in a Victorian terrace. I am planning to knock on a few doors locally, but thought I might try here first. I am already in contact with Absolute Lofts and Simply Lofts, so would be interested to hear of any experiences with them . Thanks so much.