• The word 'science' in the formulation behavioural science is pretty misleading isn't it? What data or analysis did these behavioural 'scientists' predicate their models on? How people would react is a complete unknown.

  • I'm a bit confused by that. Behavioural sciences, Wikipedia informs me, "explore the cognitive processes within organisms and the behavioural interactions between organisms in the natural world" - and examples include "psychology, psychobiology, anthropology, and cognitive science".

    Sure, it's not a 'hard science' the way civil engineering is, but it's still science nonetheless. I agree that it would appear to be more difficult to make predictions based on behavioural sciences compared to making predictions about the weather (and that is hard enough), but... that still doesn't mean it's not a science.

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