Can everyone please stop taking 'Behavioural Science' seriously?
It's absolute nonsense and not a science in any sense whatsoever.
The only reason why the Tories are trying to use it is because it's been marketed as offering ways of manipulating people without too much public expenditure.
So do the Behavioural Science guys think the window for compliance is
?
Is the problem that they do not know because it has not been tried and tested in recent times?
We’re going to find out I guess