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I'm all for niche, I really liked that 650b Speedvagen with Zipps, mudguards, 3 cages and road geo for example. I also consider Rob English to be one of the very best in the business, and understand people do not go to him for the same reasons they would go to Chris Bishop or Dave Kirk.
What I particularly do not like here is the paint job that is screaming for attention yet fails spectacularly.
As ever, blame the customer for those choices.
Why he attracts customers with appalling taste is another question.